We are in a digital age where it’s easy to be influenced by the marketing message, or the social media post. In fact, people are always looking for ways to give the “right” kind of feedback to brands and their consumers. It’s not always a positive thing or a bad thing, but it may get the job done.
Focusing on the negative can actually get you in trouble. In the early days of the internet, many businesses and brands created health and wellness “apps” to try and get to consumers. Most of these apps were developed before the terms “health” and “wellness” were officially defined. When people started to associate these terms with the “health” and “wellness” industries, they started to think of them in this new way.
Unfortunately, the reality is that many health apps are just a few years old, and many have already been impacted by the advent of health insurance. In the past, people were using these apps just like we use most of the tech that we use. If you bought the app online, you were probably just looking up what pills to take and how to avoid diseases. You wouldn’t think of using a health app to keep track of your diet or track your activity level.
While this might seem like common sense, it’s not. The reality is that many health apps are just a few years old, and many have already been impacted by the advent of health insurance. This is true especially for apps that are targeted at the young and middle-aged population, which makes sense, they want to track what they eat, exercise, and sleep.
Here is an example of a health app that was hit hard by insurance: the app that tracks the weight of your body. While there are ways to avoid getting overweight or unhealthy, the problem is that these apps are generally not as accurate as a doctor, and many are not designed for accurate tracking.
I understand the reasoning behind this. A doctor is usually paid by the hour and if you do not have health insurance, they would not be able to bill you for it. That’s not the case for health apps, they are paid per use, so it is possible that someone could be using an app with little data and still end up with a bill.
Apps like Fitbit, Apple Health, and Jawbone are some of the health apps I’ve come across recently that are not as accurate as a doctor. I just came across a news post about a hospital in the US that is being threatened with lawsuits from doctors who say they are not getting paid for services. This hospital had a program in place to send out alerts about health problems.
This is an example of pay-for-performance in action. In this case, this hospital wanted to send out alerts, which would let people know how much they could expect to receive if they paid for the service. The hospital says that they were not getting paid, and they are planning legal action. This is very much the same thing that happens when apps are being used to target children and adults with the aim of causing them to over-consume.
In general, health apps are pretty effective when it comes to keeping people safe. But there is another side to health apps, and that is the way they can be used to over-consume people. Some apps can get people addicted, and this particular hospital is not the only one to use these tactics.
Just take a look at the Health.com app, for example. It’s a blood pressure monitor that’s basically just a phone app with an iPhone interface. It records heart rate, blood pressure, and other health data. But a couple of days ago, this app got a bit of a wake-up call. The app was downloaded by at least 500,000 people, and it was downloaded by more than half of them without their knowledge.